Social Media Recruiting: Does It Work & How to Do It

Have you considered using a social media recruiting strategy? With the average internet user having more than five accounts, social media is a hive of potential candidates just waiting for you to pick from. However, there’s more to social media recruiting than simply messaging candidates to gauge their level of interest in your position. Today we discuss how you can find new employees using social media, plus why it works so well for small businesses like yours.

How to Master Social Media Recruiting for Your Business 

With 91% of recruiters visiting a candidate’s networking profiles and 69% rejecting candidates based on what they saw, social media is already being widely used as a tool to recruit new employees. However, there’s more to it than just posting your job ad and checking out the profiles of those who applied. Here are four ways you can recruit successfully on social media:• Join in the right conversations – rather than being active everywhere, narrow down your focus to the groups and even the hashtags which are most appropriate to the position you are recruiting for.

• Promote the company’s culture – money isn’t always everything in a job. The culture of the business also matters. Be sure to share why the company is a great place to work so candidates will approach you voluntarily to work there.
• Grow your personal social media presence – people want to build relationships with other people. Make connections with others online by regular posting, engaging in conversations and offering assistance when appropriate so people get to know you. This will make them more willing to work with you when you are recruiting.
• Get your employees joining in – there’s no reason why your employees cannot be brand ambassadors. Ask them to not only announce vacant positions but also to share what makes the business great to work at too.

Next, we’ll discuss why you should be regularly using social media in your recruitment efforts.

Benefits of Using Social Media As a Recruitment Tool

There are plenty of benefits to using social media when recruiting for new employees. These include:

• Being able to connect with passive talent, who do not actively search out new positions
• Ability to review a person’s work experience and education history without receiving their CV
• Identify if a candidate will be a good fit based upon their interest, hobbies and personality
• Saving money by not having to pay for advertisements, unless you choose to
• Explore the skills and projects people are proud of and have shared with others on their profiles
• Identify a candidates writing skills and see if they are engaging with your company’s brand online

At Career Insights, we’re here to help you with all of your recruitment needs, including using social media. For a confidential chat about how we can help you find the perfect candidates, please contact us today.